The Standard Character Mark (also known as a word mark) is used to register words, letters, numbers or any combination thereof. However it does not lay claim to any particular font style, size, color or design element. In other words, a single word mark protects the phrase regardless of how the words are displayed.
Word marks provide broad protection of the word or phrase, regardless of how it is used. For example, a word mark on “Law 4 Small Business” would protect the phrase “Law 4 Small Business” in any font, size, or color. It would cover the phrase even when combined with graphics or in logos, such as in the “L4SB” logo in the upper left corner of this blog. It also help prevent certain types of domain squatting.